Updated July 10, 2026 · All comparisons
AI visibility tools answer one question: when buyers ask ChatGPT, Perplexity or Gemini for the best option in your category, are you named — or is your competitor? The market splits into monthly monitoring subscriptions and one-time reports.
| Tool | Model | Price | Best for |
|---|---|---|---|
| Agent Exchange AI Visibility Report | Free 15-sec check → one-time report | $49 once (no subscription) | SMBs & agencies that want the answer + a prioritized fix list without a monthly bill; white-label OK |
| Profound | Enterprise monitoring subscription | ~$399+/mo as commonly listed | Enterprise brands with dedicated SEO teams needing continuous tracking |
| Peec AI | Monitoring subscription | ~€89+/mo | Mid-size teams and agencies tracking mentions over time |
| Otterly.AI | Monitoring subscription | ~$29+/mo | Budget ongoing monitoring of prompts/keywords |
| Scrunch AI | Monitoring subscription | ~$250+/mo as commonly listed | Teams wanting agency-style dashboards |
| Surmado | One-time reports | ~$25–50 once | Cheapest one-shot snapshot; lighter on fixes |
| DIY (manual) | Ask each engine yourself | Free (your time) | Run 10 buyer questions × 3 engines × several phrasings and log who's named — ~an afternoon per brand |
If you have an in-house team acting on AI visibility weekly, a monitoring subscription (Profound, Peec, Otterly) earns its fee. If you mainly need to know where you stand and what to fix — or you're an agency producing a client deliverable — a one-time report costs 5–10x less than a single month of enterprise monitoring. Most SMBs need the audit before they need the subscription.
Run a free 15-second AI visibility check — no signup. It shows your 0–100 score and which competitors AI recommends instead of you. The $49 full report adds per-engine evidence and a prioritized fix list, one-time, 30-day refund.
Run the free check →